It is a fact that a faster website has several advantages to your business. However, you may not be aware of such benefits. Nowadays, the modern society wants things to be better, faster, and bigger. Thus, your website should not be an exception. You need fast hosting for your site to generate more conversions and profits.
Speed affects everything
You should note that speed affects each single metric of your website. From the bounce rate to conversions, everything is affected by the speed of the site. This explains why it is necessary to maintain a faster website. Failure to do so means that your metrics suffer.
Nature of visitors
Visitors are like customers, and they are known to be impatient. Past studies show that website visitors are less patient. Thus, if your site takes the time to load, you are bound to lose about 70% of potential sales. This is likely to translate a massive loss if the site takes more seconds to load than required.
Your site speed affects your search engine rankings. For instance, if the speed score with Google is less than 80/100, you are not going to rank high in search results. This is the case if you have competition with fast load times and good SEO. In fact, you will be missing on a lot of traffic as your site takes a lot of time to load. There are some tools you can use to discover your website scores. Some advanced tools will list some things that need to be fixed.
If your site is taking a lot of time to load, you are sure to lose conversions. A visitor that has to wait for some seconds can leave and visit your competitors in search results. Thus, you will miss on that conversion. This leads to high bounce rate.
A bounce rate is quite an important factor in Search Engine Optimization. If you discover that your visitors come and leave your site very quickly, your SEO will suffer. Fortunately, with a faster website, you do not have to worry about visitors leaving since they do not want to wait.
There are several reasons to ensure you have a more rapid site. It is your duty to make sure that speed is not causing your website to suffer. You can use various tools and check with your web hosting provider to ensure your site is not experiencing slower load times.